Danny Greco| Realtor | Keller Willams Greater Seattle Region
My Role: Content Operator
Danny has been working in the real estate industry since 2007, and has made it his career during the most difficult times, from 2008 to the present. He is dedicated to working relentlessly to support his clients in achieving their real estate needs, whether they are buyers, sellers, or investors. Danny and I got together in hopes of elevating his brand to help him bringing more traction and leads through social media.
The Challenge
“How can we leverage social media to bring in customers”
Solution
Creating an online community where followers feel engage to help bring in off market listings
By helping creating an online community, we are hoping to convert loyal followers in to real estate leads using the social media.
Strategy
Market research
Competitive Analysis
Understand Our Competition On All Platforms
During the competitive analysis, we measured all of our competitors social media accounts to see what exactly makes them leaders in their industries.
Content
Measuring success
Success metrics upon request.
Takeaways
Content operator is a brand new role within the industry
Background in UX, UI and graphic design really helps