THE CLIENT
Multidisciplinary hip hop artist from Seattle, Washington 🌳⛰️
Elevatedxconscience is a multidisciplinary Hip Hop artist from from the southwest suburb of Seattle, Washington. With influences of rock, hip hop, and RNB. The objective was to design a website to navigate users to help promote his current music catalog.
The Challenge
“How can we create an oline presence thats tunnels users to gain more plays on spotify?”
The challenge for this design was to create a responsive website to better serve Elevatedxconscience fanbase. Elevatedxconscience also known as Movin wanted to launch an online responsive web site where users of all devices can navigate to his website and view/ follow his latest music releases.
Solution
My approach to the problem was to work with my client and gain insight on how he would like users to behave on his website. Our scope of the project was to design the entire responsive website for users to view a release, and subscribe via Soundcloud as his main source of promotion.
Competitive analysis
After meeting with Movin, we collaborated on who his favorite artists would be to pull inspiration. 2 artists that stuck in mind with me were Anders, and Travis Scott. I pulled these two artists from the group that were mentioned because they had an online pressence, and also had a very straight forward approach to gaining music momentum.
Logo Design
Freedom and flexibility
During the logo design phase, Movin was very flexible on his logo design. With that in mind, it was time for me to start designing.
Elevatedxconscience is a music entrepreneur, who loves dark colors, edgy type faces, and melodic color combinations. Coming up with the final design, I used a dark background to represent edgy, display typefaces because they work great with logos, and color contrasts and flare to give the readers visual hierarchy when looking at the logo.
Final Design
Takeaways
Improve moving forward
More time interacting with the product
What we did well
Incorporating design principles
Executing design within 2 week sprint
Freestyling design